Within just a few days O'Production put together a top notch team to film the new Vodafone CSR Ad campaign. Film Director Sandra Nashaat in collaboration with the creative team from JWT Cairo brought to life an emotional and dramatic idea from concept board to edit room, all with the production efforts and capabilities of O'Production. The result? A goose-bump filled campaign, creating positive feedback for Vodafone while establishing that Vodafone truly cares for the community. The campaign couldn't have come at a better time when care for schools and children's health is needed. A well-told commercial, with extreme attention to detail, lighting and mood was captured by the refined and sophisticated eye of DOP Wael Darwish. The ad, shot on RED Digital Cinema, was Sandra's first foray into digital cinematography. "I've been curious to try Red, but was a bit reluctant," Sandra said, "but the end result exceeded all my expectations in terms of image depth and quality." 

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